About ID/Lab

ID/Lab shapes behaviour in the built environment.

We combine an in depth knowledge of human behaviour, architecture, psychology, and environmental graphic design to make wayfinding easier, a hospital more efficient, a city a nicer place to be, or a retail space more profitable. Examples of environments we work in are new and existing hospitals, shops and shopping centres, towns and cities, offices and universities.

Our speciality is developing wayshowing strategies, an evidence-based approach for implementing environmental stimuli that facilitate the wayfinding ability of people in a complex environments. Wayshowing is much more than signage alone: wayfinding becomes intuitive, and is easiest, in a 'legible environment'—a space where signage, people, architecture, landscaping, interior design, lighting, art, printed and digital information all play important roles in providing navigational stimuli. Of course we design signage, as one of the tools required to assist people's wayfinding abilities

Together with our colleagues in Canada, Malaysia and the USA, we bring together a broad range of talent & experience. We work collaboratively on large projects; an international design think tank with progressive ideas, creating and leveraging best practices from around the world.
ID/Lab strategists and designers have experience in a diverse range of projects: from airports to metro systems, from cities to shopping centres, from corporate environmental graphics to hospital wayshowing strategies.

People