enex100 is an innercity shopping centre in Perth, between St Georges Terrace, the business district, and Hay Street, the major shopping street.

The centre’s owners, ISPT approached ID/Lab because too many people walked through the centre without understanding the retail and food on offer.

The existing signage was completely confusing and often placed so that it was not visible from where people walk.

We recommended a number of architectural changes in the centre that make it feel better with the demographics of their clients.Part of the changes dealt with the built environment,  part with the signage.

The signage design takes its design inspiration from the enex100 branding elements, whilst providing the user with information when and where they require it.