Hamer Hall


Signage Design

Tender Documentation

Wayshowing Strategy


Providing Rich Experiences for Audiences


Melbourne Arts Centre’s Hamer Hall is undergoing a massive redevelopment, designed by ARM Architects.

With expanded foyers, amenities and spectacular city views, the redevelopment of Hamer Hall provides rich experiences for audiences

who can sit, relax and enjoy the comfort of its improved and accessible spaces and surrounds.

After developing the wayshowing strategy, ID/Lab designed a signage system that is sympathetic to the history of the theatre and its surroundings, and performs 

to the standards required. The design was so well received that the Arts Centre intents to implement it throughout the whole precinct.

Hamer Hall on Southbank